Readers of this blog know that I do not put advertising on this page.
Yet those who follow me online are also aware of my long-term goal to build a “red pill” media company for men, which will do $100 million a year in revenue.
How do I expect to make money if I don’t sell advertising?
The answer is that I fund my operations by selling my own products.
Instead of putting ugly ads all over the page in an attempt to sell you detergent and “Mac Cleaner”, I sell premium self-development courses for men, which are tailored specifically for this blog’s audience, and which I have built (and use) myself.
My top selling course, The Domination Principle, is a program which teaches men how to attract women by being more dominant and telegraphing their sexuality in a more effective way.
Sales started off slow, but now that I’m starting to get some traction on social media revenue is starting to pour in at an exponential rate.
This is good for two reasons:
1. Men all over the world are learning the skills necessary to get the sex life (and dating life) of their dreams, by using tools and strategies I developed personally. That is an immensely satisfying feeling for me.
2. The income generated by the sale of my product can be poured into my goal of creating a men’s focused counter-narrative media company with a red pill edge, to rival Vice, Buzzfeed, HuffPo, and all the other shit-tier garbage media companies that currently dominate the millennial market to everyone’s detriment
The one downside of this “hybrid” business model is that by selling a book about how to pick up women, I have potentially damaged my own brand and made myself seem less credible
Although this is an objection I rarely get, I did get an email from a guy today who voiced this concern — particularly regarding my use of aggressive, no-holds barred direct response sales tactics in selling the Domination Principle.
Here’s the email he sent me:
Subject: Sincere Question from a Self improvement freak
Is this the real deal Mike? A lot of what you advertise and promise keeps ringing too good to be true advertising tactic red flags everywhere in my head. Even as I agree with a lot of your beliefs and principles. Tell me what’s up and I would be interested in full access to your best information straight from your experiences and go to strategies.Thanks, [redacted]
Here’s what I sent him in return. If you have similar concerns to the guy above, this may help to clarify my aims and some of the more risque aspects of my marketing:
People buy with emotion, not with logic. Good advertising appeals to the senses and to emotion, and isn’t afraid to get its hands dirty with colorful, high impact language.
I’ve tested hundreds of different variations in my marketing — from understated and logical, to emotional and high impact.
Emotion outsells logic every time.
So does the appeal to mysticism, magic, the supernatural, and the uncanny.
I never lie in my advertisements. It’s not effective. People are smarter than is generally thought, and customers can smell a lie a mile off.
But I do use sensational and high-impact words and phrases, to grab the customer with both hands and wrestle his ADD to the ground until he’s transfixed by my message.
As a purveyor of self-development materials that actually work, I have a moral duty to sell my products in the most effective possible way. I actually consider this to be a religious obligation.
Does everyone approve of it all the time?
Do I get in trouble with the PC police for pushing the envelope of what’s acceptable to say?
But I don’t want those people in my courses, so it works out well for everyone.
I want to sell my products to men who understand how sales work, and who know how to sell.
My products SELL. Most people’s products DO NOT SELL. There’s a reason for this. I’ve spent nearly 3 years learning to sell in the online environment.
In its first month of existence, this website got 50,000 unique visitors (according to SimilarWeb). That’s more than most websites in my niche are getting after 2 years of being around.
Why? Because I understand marketing. I study it so closely, and from so many angles, that it literally consumes me.
Men who understand sales will see immediately that my marketing is dangerously effective, and they’ll see why it’s effective. Men who don’t understand will be turned off by my marketing, and not want the product.
This works great for me, because I want more of the former in my courses, and less of the latter. Men who know how to sell and understand the persuasion process are more likely to do well with girls, and thus to get better results from my materials.
“I have no fixed ideas. I simply observe how people respond to stimulus.” — David Ogilvy, legendary advertising executive
TESTIMONIALS ABOUT THE DOMINATION PRINCIPLE BY MIKE HAINES